‘Come and try our ionized alkaline water, guaranteed to slow aging! We can even help install the entire dispensing unit in your home so your family can enjoy it too!’ Unfortunately, if you’ve taken any trips to the mall in recent times, it probably means you haven’t been spared the incessant promotion of the ‘benefits’ of alkaline water. Worryingly, the trend doesn’t seem to be going away, which means this absurd marketing ploy is working – people are actually being scammed into buying this product. In reality, the manufacturer’s bottom line is the only benefit that can be gained out of alkaline water, and we’re going to expose the pseudoscience behind it in this article.